"gen z"
Posts tagged "gen z".
Campaign Playbooks
What Niko Kadi Got Right That Your Campaign's SMS List Doesn't
Niko Kadi added 1.3 million voters to Kenya's roll without a central office or a single SMS blast. It ran on peer networks — the opposite of how most campaigns organize volunteers.
· 2 min read
Campaign Playbooks
The Voter Registration Drive That Actually Worked, and How to Copy It
One initiative moved Kenyan youth registration where institutional messaging did not. The mechanism is copyable, and almost nobody has copied it.
· 4 min read