"voter contact"
Posts tagged "voter contact".
Door-to-Door in a County of Two Million People
You cannot knock two million doors. You can knock the right sixty thousand, and the difference between those two sentences is a data problem, not a manpower problem.
Why Your Rally Photos Don't Matter as Much as Your Field Sheet
A packed rally makes for a great photo and tells a campaign almost nothing useful. The same event, run with a real data-capture plan, can hand a campaign hundreds of verified contacts.
When a Phone Call Beats a Walk, and When It Does Not
The phone reaches people a walk never will, and fails at the one thing walking does best. Where calls, SMS and WhatsApp each earn their place on a Kenyan campaign with no money.
The First Fifteen Seconds at the Door Decide the Rest
Somebody opens the gate and decides within seconds whether this is a conversation or an interruption. What goes into that window, what to leave out, and what to write down before the next gate.