"grassroots campaign"
Posts tagged "grassroots campaign".
Campaign Playbooks
The Volunteer Who Signed Up in September and Was Never Called
Every Kenyan campaign has a list of people who volunteered and were never contacted. That is not a small waste. It is usually the largest single failure in the whole operation.
· 4 min read
Campaign Playbooks
Campaign Training People Remember When They Reach the Door
Most campaign training is one person at a whiteboard for four hours and a room that remembers nothing by Tuesday. Training that changes behaviour looks nothing like that.
· 4 min read
Campaign Playbooks
How to Recruit Volunteers Who Are Still There in Three Months
Signing up two thousand volunteers is easy and close to meaningless. The number that decides your ground game is how many are still doing work three months later.
· 4 min read