"ground game"
Posts tagged "ground game".
A Volunteer List Isn't a Field Operation. Here's the Gap.
A supporter list tells you how many people said yes at some point. A field operation tells you how many will do something specific this week — and only the second number predicts election day.
A Ward Is Too Big to Target. Work at Polling Station Level.
The ward is the unit of the ballot, not the unit of the work. Drop one level to the polling station and every vague instruction in your campaign turns into a specific, checkable one.
A Rural Ward and an Urban Ward Are Two Different Jobs
The same campaign plan fails in both directions. Rural wards cost you time and transport, urban wards cost you access, and the voter register itself behaves differently in each.
Boda Riders Are a Network, Not a Hire
Campaigns hire boda riders for a day and build nothing. A stage is a network with a chairman, a membership and a daily flow of information no campaign can buy. Work it properly.